Is your website in WordPress? Then, there’s some great news for you. WordPress is getting more secure with the mandatory implementation of HTTPS that ensures an encrypted link between your server and browser. It’s been recently announced by WordPress and they also acknowledge that the changes are going to be a bit difficult for users to deal with. But you can be certain of the fact that your website will be more secure. According to reports, within the first quarter of 2017, WordPress will require an SSL certificate from hosting partners. And they will introduce several other features that will be available only when the SSL is integrated on websites. What is under consideration right now is the API authentication that allows a client to access data by limiting some administrative functions like changing passwords or deleting accounts. What Are the Benefits of SSL? Digital Marketing Apart from securing your website from fraudulent activities, an SSL certificate improves your reliability to the search engines and improves your organic positions. According to Google, website owners should set the HTTPS protocol as it will help them to get a good ranking. The search engine giant also suggested to be careful and let the pages be indexed where possible. Brand Image HTTPS provides an opportunity to attract a huge number of online customers. The basic reason behind it is that the users know that your store is protected against cyber crimes and is safe for shopping. It also secures user privacy in the digital world. Actual Identity The SSL certificate also guarantees that the identity a browser is receiving is generated from the actual domain. You can be certain of the fact that the information you share will go to the right place, not to a third party. Therefore, if you own a WordPress site or intend to have one, start thinking about these aspects that can help you attract more customers with an SSL certificate.