There’s no doubt that people’s interest towards online shopping is increasing day by day. According to a report by Fortune, 51% of shoppers purchase products online compared to 48% and 47% in 2015 and 2014 respectively. Therefore, it’s very natural for businesses to join online selling to maximise their profits. But before you jump into this massive online world, you have to ensure that you’ve covered all your steps on your way to success. Otherwise, you may face some major issues. The prosperity of an online store depends greatly on its overall appearance, user-friendliness and several other functionalities that are determined by the platform used to create the store. The names that are placed at the top of eCommerce platforms are Magento and WooCommerce. Let’s have a quick look at both of them and learn how they can help different businesses. What Is Magento? Magento is a complete content management system, designed for eCommerce sites. There are two versions of the platform. One is Community that can be downloaded without any cost. And the other one is Enterprise that’s a premium paid version. What is WooCommerce? Unlike Magento, WooComerce is not a content management system itself. It’s actually a plugin, developed by WooThemes. Once installed, it can turn a WordPress site into a fully functional eCommerce site. WooCommerce, when installed in a WordPress site, is called an eCommerce platform. Let’s have a quick look at how these two platforms can help you. Use and Design If you already have a WordPress site and want to transform it into an eCommerce site, then WooCommerce is best for you. By simply installing the plugin to your existing site, you can have your online store. It also comes with the framework that allows you to have some basic pages. In fact, it’s easy for a new user who hasn’t worked with WordPress to use. It is popular because of it’s clear designs and it’s wide range of customization options. It also comes with an easy interface to manage your shop and run reports. Magento is known for being a one-stop eCommerce solution. What’s beneficial about the platform is that it can manage unlimited products and allows you to work with different currencies, languages and payment gateways. It can even run various storefronts with a single dashboard. This is really helpful if you have a number of stores. It’s also very easy to install. One can do it just by seeking the help of online videos and tutorials. What’s difficult with Magento is the installation of additional plugins and the customization of the store that requires some coding experience. Cost It costs nothing to install WooCommerce. There are limited primary options and therefore you have to use the extensions to take full advantage of the platform. For instance, the basic version of WooCommerce only allows you to have payment options like PayPal and bank transfer. To have other options, you need to purchase extensions. Magento also comes with a free community version and paid … Continue reading Magento or WooCommerce? Which One is Most Suitable for Your eCommerce Store?