Google Trends came into existence on August 8, 2008, with the aim of letting users know how often a word or phrase is used within a specific period of time and a particular region.
If you are responsible for marketing your products or services, you might have already started thinking about making a delicious dish with it. You are definitely on the right path as it can certainly benefit your business a lot. Now, what matters is an easy and effective way to prepare the dish. Below, we’ll share some simple ideas that will make you a master in handling Google Trends for the promotion of your brand.
Get an Insight into the Trending Topics
Google Trends comes with a homepage that tells the whole story. It collects data from Google Search, Google News and YouTube and delivers the most relevant topics and queries. Suppose there are trending stories like digital marketing, love affair and android phones. If you click on Android Phones, you will be taken to the dashboard where there will be topics that most people are interested in. Here, you can find blogs and videos related to Android phones as well as in people’s interest on the topic.
If you are from the same business niche or somehow connected with it, you also have a great opportunity for content creation. Posting on the trending or most debated topics will certainly open the door for your chance of getting a lot of engaging traffic.
Find the True Value of Time
With Google Trends, you can have data of every minute, segregated from billions of searches. It allows you to evaluate the most trending searches during different times. You can also find spikes in the search terms to help you determine which topics are getting most the attention of people. Moreover, you will come to know about the platforms that are the busiest of all in a particular time. For example, if a cricket match is going on, you can comment or tweet on what’s currently happening in the field.
It can certainly be advantageous as there’s a chance of getting a lot of traffic in a quick span of time. Moreover, you can get likes, shares and retweets depending on how entertaining the comment is. The important thing is to understand the point of view of interested people. Controversial reactions are often effective in getting the attention of people but you have to be conscious that your comments don’t create a negative impression on your brand image.
Stay Aware of Location-Specific Topics
Google Trends also lets you know about the topics popular in specific locations. The data can effectively be used for local optimization. Moreover, it’s very helpful for the one who is in the process of starting a local business. Let’s say, you are about to open a grocery shop. Just type your business type in Google Trends and you will get all the data about the regional interest regarding the search term. You can even get more ideas about the popular related products that you can sell in your store.
Check Your Competitors
Google trends can be used as a great way to check how your competitors are doing as well as your brand image helps you learn where you need to work to increase engagement.
Suppose you work for Adidas and want to check the customer engagement related to shorts of your brand in Australia. Just go to Google Trends and search for shorts. After you get the results, set the following trends:
You will be able to see the top queries for shorts in Australia in the last 90 days. You can also set the time span yourself.
According to this example, Nike is doing better than Adidas in Australia when it comes to the customer engagement related to shorts.
Add a Subscription
The “Add a Subscription” option lets you know about the trending topics that you are interested in. All you have to do is to provide your email address, the topic, the region(s) and how often you want to get information.
Conclusion
Truly, Google Trends is one of the most worthwhile features ever introduced for digital marketing. If you are a marketer, it can certainly be the positive catalyst to increase your brand engagement. So go ahead, rake in and reap this rich data treasure and get ahead of the competition.
