Category Archives: eCommerce

How to Improve the Conversion Rate of Your Website?

The competition in the field of digital marketing is ever increasing and thus, it’s getting difficult for a business to grow in a quick span. What you need to ensure is that the design of your website converts the visitors right away, without giving them much time to check for other options. Here are the ways that can help you boost your website’s conversion rate effectively. Improve Page Load Speed Slow page loading is one of the biggest reasons of website abandonment. According to the Read more [...]

What Is the Difference between Web Design and Web Development?

People often get confused between the terms web design and web development. Some think that designers create the websites and some believe that developers are the only hand behind a site. But the reality is that both the terms have different meanings. And for you who might be looking for a web design or a redesign service, it is out and out necessary to learn the difference between both the jobs in order to make a smart decision. So, let’s go and get all your confusions solved. What is Web Read more [...]

Want More User Engagement in 2017? Stay Updated about the Latest Design Trends.

Needless to say that the performance of a website depends a lot on its design. But many times, even a good design fails to engage users. Do you know what makes the difference? It’s when the site was built. It may happen that your website looks good but it’s somewhat old fashioned when modern day user friendliness is considered. Simply adding a stunning look to your website may not do it. You have to make it user friendly as well. And to have both these qualities, you must be aware of the latest Read more [...]

How to Boost up the Loading Speed of Your Website?

According to kissmetrics, 47% users want a website to load within 2 seconds and 40% people leave a website if it takes more than 3 seconds to load. A delay of a single second can result in a 7% reduction in conversions. But don't stress. There are ways to improve your website’s loading speed and thereby engage more users. Let’s begin: Go for a Lighter Version of Your Site This is the very first task you need to do. Heavy web pages often result in long loading times. Therefore, you need to Read more [...]

What Qualities Your Thank You Page Should Have?

Apparently, there’s not much role of a thank you page in the increase of your sale as they are shown when the visitor has already been converted. But a deeper perspective reveals that there’s a huge value of it when it’s a matter of user satisfaction. It’s more psychological than physical. It reflects the good manners of your company and cements up your relationship with the customers. It also shows consideration for a user and humanizes the digital experience that he might not have expected. Therefore, Read more [...]

Magento or WooCommerce? Which One is Most Suitable for Your eCommerce Store?

There’s no doubt that people’s interest towards online shopping is increasing day by day. According to a report by Fortune, 51% of shoppers purchase products online compared to 48% and 47% in 2015 and 2014 respectively. Therefore, it’s very natural for businesses to join online selling to maximise their profits. But before you jump into this massive online world, you have to ensure that you've covered all your steps on your way to success. Otherwise, you may face some major issues. The Read more [...]

Love Those Top Viral Videos on YouTube? Learn What Made Them So Popular

Are you a small business that's interested in video marketing? How about if you find one morning that one of your videos gets listed in the top viral videos list? Wouldn't it be great? You might have started out on YouTube with this dream and tried several ways to fulfill your wish. You might have read or viewed several blogs and videos to master the art of video marketing. But none of those may have helped. Do you know why? We'll take the guess work out and provide some tips below that by analyzing Read more [...]